Bannon, Carlson and... Liz Truss? A Look Inside the Ex- PM's Attempt for Make America Great Again
Liz Truss, launched the inaugural episode of her video series with a pledge to expose "the evil-doers" striving to bring down the UK, United States and European nations. She stated she would reveal how an "global web of progressives work to subvert democracy and the will of the people."
"We will examine the Maga phenomenon and see how it can be achieved in Britain," she said. "Our guests will include the key figures of the Make America Great Again campaign."
In advance of the show's launch, there was a notably ardent backer. "This is the beginning of a sort of political shift," said veteran reporter John Solomon. The right-leaning Just the News will publish the former prime minister's new broadcasts.
Building Connections in the Conservative Media Landscape
Compatriot supporters, including a counselor supportive of Reform, have also helped her establish the Truss's program. Its staging is professional, if basic. She has gathered ten thousand followers in her debut week and her debut had sixty-seven thousand views across the same period.
It is a humble beginning, but in aligning with John Solomon, she is being pushed into a mature political media sphere generating and disseminating Make America Great Again themes. Its obsessions involve claims of media suppression by the traditional news outlets and a desire to eradicate a conspiratorial 'deep state' – which she attributes her downfall to for the swift end of her disastrous time in office.
"Solomon's outlet is not well-known beyond the Maga world, but it does have gravitas there, largely because of John Solomon, who provides analysis on pro-Trump shows like Steve Bannon's War Room and has even spoken with Trump," said Professor Alex Hinton, who has analyzed the Make America Great Again phenomenon.
A Controversial Partner
Truss's attempt to bring Maga media to the United Kingdom has aligned her more closely to controversial figures such as Solomon.
He set up his media outlet in the wake of backlash following accusations of promoting false stories about Biden's anti-corruption work in Ukraine, as well as controversial stories about one-time diplomat to Ukraine.
His claims were repeated within the pro-Trump outlets, with he appearing as a frequent visitor on Sean Hannity's influential Fox News show. Donald Trump boosted the journalist's work.
The journalist published the reports about Ukraine in a number of opinion pieces for the outlet the political newspaper, after having been moved to a columnist role following internal criticism regarding his reporting. These reports were key in Trump's pressure for the officials in Kyiv to look into the Biden family in 2019. This pressure culminated in articles of impeachment targeting Donald Trump. The US Senate later voted to acquit the president.
Shortly after the journalist departed the newspaper in late 2019, the publication revealed it was conducting a review of his columns about Ukraine. It concluded he had used untrustworthy contacts and stated he "omitted important details about primary contacts in Ukraine, specifically the fact that they had been formally accused or were being probed."
Joining the Network
His media appearances are a example of the political media environment Liz Truss is becoming part of. Solomon mentioned his backing of the program on a broadcast he helps run on Real America's Voice, a conservative television outlet that is where you find the Maga influencer Steve Bannon and on which Tucker Carlson also appears. Truss has already hosted the political operative on an early episode.
Through her association with this media figure, Truss has become a niche participant in a broader ecosystem of right-wing publications that often share and promote one another's material.
Solomon's own broadcasts have frequently included personalities such as Mike Benz, a political voice whose disparagement of USAID was referenced by Elon Musk as reasoning behind shutting down the international development organization.
A Global Media Play
While her awkward delivery and professional woes have invited ridicule in Britain, a number of stateside commentators are taking seriously her efforts to revamp her image as a local version of the Maga media.
"One must regard people like Truss with seriousness, despite the fact that you may not want to take them literally," said a Democratic strategist, who served in the Biden administration.
"It was evident how in 2024 the former president leveraged that ecosystem to disseminate his views. Certainly that network exports and influences conversation abroad. It seems quite apparent to me that the circumstances in the UK are akin to what allowed this non-mainstream media network to prosper here."
Professor Alan Finlayson, said the internet-based conservative network was already having an impact in the United Kingdom.
"The internet transcends national boundaries," he said. "There exists a sort of milieu within which content circulates – at times manifesting in radical ways and sometimes less so – but which is networked."
Professor Hinton said the expansion of the internet-based right wing in the United Kingdom in recent times meant the "chance to have a increasing influence is considerable."
Global Goals
"Both Truss and Nigel Farage in the recent past were featured at the Conservative Political Action Conference, where I watched as they echoed Make America Great Again rhetoric ahead of the {king of Maga|